Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

Disney Cruise Line has launched a new digital out-of-home campaign to show the magic of Disney at sea. Created by Havas London and Disney’s in-house team, the campaign aims to let more people know ...

As a former college athlete in a pre-NIL universe, I imagine this is your first marketing campaign - how did the partnership with Dr. Scholl’s come about? "I was approached about doing this ...

In Malaysia, the film's marketing campaign has taken a clever and immersive turn. Out-of-home (OOH) ads placed in Central i-City shopping centre in Selangor have caught the attention of passerbys ...

The campaign is promoted through press ads, YouTube, digital banners, social media, and point of sale materials (POSM). Gloria Shiu, marketing director at 7-Eleven Hong Kong & Macau, said ...

whose morning routine supposedly includes dunking his face into a bowl filled with several bottles of the distilled spring water. The company's chief marketing officer previously told Business ...

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"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend, that's very, very long duration projects," Eric Sheridan, in a Goldman ...