This study proposes a novel fascia-based distribution model for MSs by highlighting that MSs are embedded within the fascial matrix and that the fascia may serve as a key structural marker for ...

MIAMI, April 30, 2025 /PRNewswire/ -- Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

Marketing Mix Modeling (MMM), the predecessor to Commercial Analytics, was once the gold standard for evaluating marketing performance. However, most MMM deployments are limited by backward ...

On Thursday, the AI lab announced that it has started a research program to investigate — and prepare to navigate — what it’s calling “model welfare ... making. A study out of the ...

and manage the predictive marketing response models at the heart of marketing mix analytics. Do you want more-frequent model updates from your supplier? Be prepared to open your pocketbook. A solid in ...