Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

A TOTAL of 20,039 household beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) in Bulacan graduated from the program in 2024 after achieving self-sufficiency status. According to Rowena ...

It’s been three years since Little Mix announced their hiatus in 2022 – an eternity in music – but within minutes of meeting Thirlwall, who is now 32, I’m reminded of the iron grip their ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

MANILA, Philippines — Former Senate President Franklin Drilon and a former finance official on Tuesday said the vetoes of certain items in the 2025 national budget by President Ferdinand Marcos ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

knowledge of the marketing communications mix and an applied knowledge of how to apply its elements in different circumstances. a comprehensive knowledge and critical understanding of marketing and ...