Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Around 80,000 mothers with children 0 to 2 years old are expected to benefit from the First 1,000 Days of Life (F1KD) conditional cash grant under the Pantawid Pamilyang Pilipino Program (4Ps), the ...

MANILA, Philippines — Starting this month, some 80,000 pregnant and lactating women who are beneficiaries of the government’s Pantawid Pamilyang Pilipino Program (4Ps) will get a P350 monthly ...

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers and is valued at about $3 billion.

dance/mix show airplay the week’s most popular songs ranked by radio airplay detections on dance-formatted stations and mix show plays on mainstream top 40 and select rhythmic stations that have ...

In this environment, it’s a small wonder that app marketing costs constitute a bulk of a brand’s marketing expenses, and many indie app developers struggle to get their apps discovered on the app ...

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