It was the year of the great love story between AI and marketing. Or perhaps more accurately, the year of the hesitant courtship? The central theme in marketing this year was how to implement ...

Over 60% beneficiaries of the Pantawid Pamilya Pilipino Program (4Ps) in 2020, 2021 and 2022 received P147 million in payout even amid exclusion from the Listahanan 2 or the complete database for the ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) party-list and four House leaders-led party-lists have entered the top 8 rankings in the latest 2025 elections commissioned survey conducted by ...

We continue to make a change by steering our strategic choices to solve meaningful problems. The 4Ps of Sustainability serve as core values and pillars that inform every decision, partnership and ...

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively. Many firms fail to ...

Social Welfare Assistant Secretary and spokesperson Irene Dumlao said a total of 1,184,768 households are undergoing validation to determine if they are qualified to receive 4Ps benefits based on ...

India has pushed back the implementation of market share caps for UPI apps like Google Pay and PhonePe. According to the proposal, first made in November 2020, digital payment firms would not be ...

MANILA, Philippines — The Department of Social Welfare and Development (DSWD) is considering soon including a total of 1,184,768 households in the Pantawid Pamilyang Pilipino Program (4Ps), the ...

This is especially true in the world of marketing and communications, where customer preferences and interests are constantly changing, and leaders need to be ready to switch things up whenever ...