Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.

Teacher Cédric Sapin-Defour was in the midst of grief when Bernese Mountain Dog Ubac came into his life. He reveals how their ...

Using generative AI cuts the time needed to produce imagery to around three to four days from six to eight weeks, and reduces ...

Deepfakes – images or video created with the use of AI to mislead or spread false information – were used in last year’s United States presidential election. Early in the campaign ...

McVitie's continues its "Too good not to share" brand platform with an ad starring a sister and her gamer brother.

Search Engine Land » PPC » How to use CRM data to inform and grow your PPC campaigns Chat with SearchBot Please note that your conversations will be recorded. In the world of digital advertising ...

The masters of ballyhoo chopped it up on the delicate handling of awards campaigns, the elusiveness of Gen Z consumers and how marketing around blockbusters and franchises is now a year-round ...

One of my agency's projects involved using an AI personalization tool for our email marketing campaigns. The tool analyzed past consumer interactions and adjusted messaging in real time ...

Anna Russell talks to members of Everyone Hates Elon, a group whose guerrilla-marketing campaign has plastered London with fake Tesla advertisements, infiltrated a car showroom, and invited the ...

As the federal election approaches, One Nation Senator Malcolm Roberts addressed an image used as part of the party’s election campaign ... And instead of using that photo, and I don't know ...

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in ...