EY launches Studio+, a new unit unifying design, sales, CX & marketing tech to compete with Accenture & Deloitte.

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing leaders in North America, the United Kingdom and Europe between February and March 2025 found that paid online channels lead ...

Food security is a major concern in this densely populated country, so the government increased budget allocation for agricultural imputes and subsidies to encourage production for 2025-26 fiscal year ...

Getting your marketing budget for SaaS right in 2025 is super important, especially with how quickly things change. We’re ...

Knowing how to classify and work with information about fixed and variable expenses is as helpful for small startups as it is for established businesses. Classifying fixed and variable expenses is ...

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.

State funds boost El Paso cancer center and deck park plans, the city renews hotel tax audits and EPCC swears in new trustees.

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

At any epoch, there is an advertising budget constraint. We derive the Hamilton-Jacobi sufficient conditions for the profit-to-go function. Based on the optimality conditions, we show the structure ...

These aren’t just strategies for survival—they're the building blocks for creating programs that thrive in an increasingly ...