Getting your marketing budget for SaaS right in 2025 is super important, especially with how quickly things change. We’re ...

The relationship between marketing budgets and economic volatility has always been complex. What we’re witnessing isn’t just ...

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.

This is your weekly news roundup, which takes a quick look at some developments in government, politics, education, environment and other topics across El Paso. El Paso Slated to Receive $65 million ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

Chief marketing officers say they need bigger budgets. They aren’t likely to get it-not in this economy. Marketing budgets as a share of company revenue are expected to remain flat in 2025 at a rate ...

Budget allocation for local businesses should be ... will gain a competitive advantage in an increasingly automated advertising landscape. Contributing authors are invited to create content ...

And as marketing budgets grow, so does the responsibility to ensure these funds are spent wisely. This is where AI-driven Market Mix Modeling (MMM) comes into play. Benefits of having AI driven Market ...

However, this year’s Budget showed that no allocation was made towards the Marketing and Logistics Development for Promoting Tribal Products scheme from North-Eastern Region, which had been ...

the budget announced. In Bihar, a Makhana Board will be established to improve production, processing and marketing of makhana (foxnut) and growers will be organized into producer organisations.