According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

The government has proposed a 3.55 percent rise in the budget allocation for agriculture, food, livestock and fisheries in the next fiscal year, setting aside Tk 39,620 crore.

The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...

Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital ...

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.

"CTV is a strong channel for advertisers today but opportunities exist to make it even better," said Bill Michels, Chief Product Officer at Gracenote. "We're pleased to provide new insights to brands ...

Taboola's platform adds new smarts and, much like a VIP-only bouncer, promises that you'll get no undesirable audiences.

Between April and now, Admarc Limited says it has purchased 3 100 metric tonnes (MT) of maize against a targeted quantity of ...

EMARKETER forecasts $25B in AI search ads by 2029, while new product feeds from Shopify let AI agents access real-time ...

In a rapidly evolving digital world, innovation is no longer optional, it is foundational. Kamini Murugaboopathy, a ...

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...