According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings ...

Taboola's platform adds new smarts and, much like a VIP-only bouncer, promises that you'll get no undesirable audiences.

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...

"Boost Estée Lauder's revenue by 36% with AI-driven Promo Investigator, an innovative tool to outmaneuver competitors in paid ...

Meta is rolling out a suite of expanded ad tools designed to give marketers more control over how their campaigns are ...

Advertisers Including The Motley Fool and NerdWallet Achieve Nearly 270% Uplift in Conversions and Drive Incremental Growth, ...

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect ...

In 2024, total accommodation revenue subject to the MAT, the municipal accommodation tax, was $32 million. The tax on that, including interest, generated about $1.4 million for the County.

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...