That test is now turning into a mega-rollout of connected bottles of Malibu rum. Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is ...

Following the successful tests in the United Kingdom and Germany, the Connected Bottle will make ... SIP EASY. ENJOY MALIBU RESPONSIBLY. MALIBU® Caribbean Rum With Coconut Liqueur.

Pernod Ricard's Malibu brand of coconut-flavored rum is bringing its "connected bottle" to the U.S. for the first time after testing it in the U.K. and Germany, according to a company announcement.

A user can throw coconuts down the lane to knock out the pins, aka ?Malibu Rum Bottles? Malibu Game ? a drumming application that challenges users to follow and drum along to the beat on their iPhone.

as Corby Distilleries has turned the Malibu rum brand into a blank canvas with its ‘Malibu by U’ bottle. The limited-edition bottle comes with four Caribbean-inspired markers that consumers can use to ...

The brand's sparkling rum-based cocktail ... drink's bubbly pink bottle basically makes it look like Elle Woods herself in cocktail form — totally Instagram-worthy. As Malibu's first ready ...