The name and logo you choose for your business are nearly as important as the products or services you decide to sell. If you choose your company name and logo well, they will stay in your ...

Below, 16 Forbes Communications Council members share their top tips for choosing a company name and logo that accurately ... current perceptions and float ideas. Engage in thoughtful discussions ...

Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately. Keeping your logo and business name separate allows you to use either ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Anyone who owns a business, runs a blog ... allows you to upload your specific brand colors, logos, and signature fonts so that all of your designs are cohesive and instantly accessible for ...

Complex logo designs don’t scale ... to be complaining. Has the company been merged? A merger can be an opportunity for a new logo, potentially even a new name. If the reputation of the dominant ...