As retailers step up their festive sales pitches, Lidl UK has unveiled its own 'under budget' version of the iconic Coca-Cola Christmas truck.
Aldi and Lidl have lots of similarities, so it's no surprise people think they're owned by the same company. We examine the truth behind those rumors.
That declaration from Lidl US CEO Joel Rampoldt at Progressive Grocer’s recent Grocery Impact event in Orlando, Fla., is one ...
Lidl is to mark the festive season by driving its own version of a Christmas cola truck to cities across the UK, as Coca-Cola ...
Supermarkets in Germany offer a cheaper plant-based grocery basket compared with an animal-based counterpart, a study by ...
What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...
A top supermarket has unveiled a tongue-in-cheek rival to Coca-Cola’s famous Christmas red truck - with its own version promising that the ‘Holidays are coming in under budget’.
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