Sohn Dae-hyun has been playing a pivotal role in spreading the beauty of najeon chilgi. The 76-year-old artisan has been ...

In collaboration with Mukesh Ambani and Isha Ambani’s Reliance Retail’s Tira, TIRTIR made its much-anticipated debut in ...

But here’s the twist, what if the glass skin we’re all chasing isn’t as flawless as it seems? A popular makeup artist from Korea is shattering the illusion of perfection in the most fun and honest way ...

With more than 152 million global views since launching on Boxing Day. Squid Game season two is typical of Shouth Korea's ...

K-beauty is famous for its effective skincare routines, and creating your own Korean-style face mask at home is easier than ...

We found an intense hyaluronic moisturizer from cult- and HuffPost reader-favorite Korean beauty brand Cosrx (yes, of snail ...

Squid Game's second season is the latest instalment of Korean culture's economic success story – so what's the secret?

Individuel Geneve said that microneedling is a "fantastic solution to improve skin tone and texture" and emphasized that the treatment is "highly safe, non-invasive and very effective," improving ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

We can all admit that, when it comes to beauty, Korean brands are usually on a whole new level. And the latest skincare trend ...

Start the year 2025 by treating your skin to a new beauty routine from Yepoda, the essential Korean beauty brand. While ...

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