It’s upfronts season in New York, which traditionally involved TV networks showing off their new shows to potential advertisers.

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

Meta isn't pitching its AI developments as an add-on to its operations, but as something central to its core proposition of ...

WHATSAPP is planning to add even more AI to the app despite recent changes being slammed by users. The platform recently ...

Meta Platforms Inc. shares jumped after the company’s advertising sales quelled Wall Street concerns about the impact of the ...

WhatsApp's AI button has not gone down well with users, with many calling it 'annoying'. But not to be deterred, the ...

Meta Platforms Inc. quelled Wall Street concerns about the impact of the Trump administration’s trade war on advertising ...

Meta is playing catch-up with the other AI chatbots, but these features could help it stand out in a crowded field.

Meta's also incorporated more and more generative AI features into its ad-buying tools ... potential growth to come in the future. Analysts appear concerned about how much AI spending will ...

For instance, within social media, Meta shares are up about 4% in ... And Roku, which generates ad revenue in connected television, is seeing a nearly 3% stock lift as well.

Ray-Ban Meta glasses now offer a live translation feature to all owners, after an earlier small-scale test. You can download language packs in advance, enabling ...

The platform’s growth trajectory and integration with existing Meta ad systems make it a potentially valuable addition to social media marketing strategies, with minimal additional effort ...