"We’re testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way ...

It’s upfronts season in New York, which traditionally involved TV networks showing off their new shows to potential advertisers.

In addition to video ads on Threads, Meta has begun testing trending ads for Instagram Reels. It is said to be a short-form video solution which places ads against the most trending Reels from ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts.

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations ...

Meta Platforms is still reasonably valued, and it's making progress on its AI platform ambitions. Check out why I maintain a ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account – AI will handle ...

Meta’s (META) guidance did not indicate that the company’s advertisers are reducing their spending on the platform at all, ...

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.