Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, targeting and ad copy to ensure a strong ROI.

Google Ads introduces "Solutions" for simplified campaign management and automation. "Solutions" offers customizable templates for various advertising tasks, accessible to all skill levels.

Between the lines. While official details are sparse, this move aligns with Google’s trend toward automation and AI-driven advertising solutions, like Performance Max. What’s next.