Shares in Alphabet fell on Tuesday as investors digested news from the Google I/O conference for software developers. Wall ...

Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console.

In 2025, you can't talk about Google's changes to search without acknowledging the AI-generated elephant in the room. As it wrapped up that hefty core update in March 2024, Google also announced a ...

DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...

If searching Google feels slower, messier, and less reliable than it used to, that's because it is. Google's results are now ...

Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and ...

In a 17-page filing, Justice Department lawyers argued that U.S. District Judge Leonie Brinkema should punish Google by ordering the company to offload its AdX business and DFP ad platform ...

It also has "many different products" for advertisers to choose from, he pointed out. As far as ads are concerned, "the only area of weakness" for META was spending by China-based marketers ...

The US Department of Justice (DOJ) has proposed a breakup of Google’s advertising business, seeking that the company sell two key businesses, AdX and DoubleClick for Publishers (DFP), to address ...

ALEXANDRIA, Virginia :Alphabet's Google will face a trial in September on antitrust enforcers' proposals to make it sell off part of its advertising technology business to address the company's ...

Google on Friday faced a demand by the US government to break up its hugely profitable ad technology business after a judge found the tech giant was commanding an illegal monopoly. “We have a ...