Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers. Gen ...

Can we all agree that going to the pediatric dentist has gotten way better than when we were kids? Nowadays, the fluoride ...

Axolotls have become global superstars. They’re beloved mascots among, especially, the tween-and-under Gen Alpha set ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Fabian Mosele, an Italian animator and teacher based in Germany, told "Good Morning America" the trend began in early 2025, ...

People commented that the speech was a microaggression. The general sentiment of many sharing their thoughts was that all ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

Are you a parent to a Gen Alpha kid who can’t stop repeating incomprehensible slang terms? Don’t worry, you’re not alone.