Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

We bought a hybrid Jeep Wrangler. My dream car if I ever dreamed about cars – in part because it makes me feel like I’m on ...

A lot has been written about the panic among parents after watching the new Netflix drama which explores how boys are being influenced online. Chloe Combi wanted to find out what their children ...

The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...

Teens know social media and fast fashion work together to feed them trends, but find it hard to step away, says NYT writer ...

Millennials complain about the long hours they work, but that doesn't bother other generations at all. As of 2025, ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

Well, Lee and dermatologists nationwide aren’t the only ones who have thoughts on the matter. T (w)eens themselves have now entered the chat. A recent New York Times article — suggested and supported ...

At the “Bad Cereal & Cartoons” event at Best Video Saturday morning, the Looney Tunes characters getting into television mischief might have seemed to ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...