As gaming worlds grow larger and more detailed, the debate persists about the influence of video games on mental health and ...

Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

Boeing wins the $20 billion NGAD contract, ensuring its fighter jet design and manufacturing capabilities remain intact.

Flush with fresh cash, Saronic Technology plans to build a 'next-generation shipyard' in the next five years, and Texas seems ...

A lot has been written about the panic among parents after watching the new Netflix drama which explores how boys are being influenced online. Chloe Combi wanted to find out what their children ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

If you think this might be another clichéd take on youth, think again. Gen ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

European esports organization GIANTX announced Thursday the official launch of a new division called Night Mrkt, "a creative ...

According to the data, Millennials contributed almost $25 billion to total online spend, followed by Gen X ($19 billion), Gen ...