There was an abundance of sneaker endorsement deals signed in 2024. Some of the year's most talked-about deals involved the ...

Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier ... worked with adidas to bring Texas Tech football a new look In addition to the product ...

Representing Adidas, Hunter showcased the Bad Bunny Adizero SL 72 shoes, reinforcing his position as one of college football's most marketable athletes. The event highlighted Hunter's rising star ...

Whether remixed by a superstar musician or reimagined by an influential fashion label, countless captivating collaborations ...

From the athletes changing the women’s sneaker game to Mike Tyson becoming a heavy hitter in the cannabis industry, here are ...

Ever since Derrick Rose became a father, he wanted to do right by his children. The post Amid Dad Derrick Rose’s Adidas Deal, ...

"Think about how much money they have been profiting off the backs of these kids for 50+ years … Pay me every ... athletes being paid to promote products such as shoes and sports brands like Nike and ...

The shoe giveaway isn’t the only time Brooks supports Semmes Elementary, Principal Susan Sanders said. Last year, Brooks provided lunch for every student during a day where all kids got a full ...

As a Black man in Oklahoma, Kenny Blair wanted to be a Santa that represented his community. He ended up being recognized around the world.

The New Girl actress, 44, pulled a string of madcap faces during the action packed game and even hid her head in her hands as Miami Heat take on the Indiana Pacers.

In addition to several soccer shirts and balls, the pre-teen included the latest models of Nike sports shoes and clarified ... which he asked for alongside an Adidas soccer ball and a Nike soccer ...