The electromagnetic spectrum holds a unique place in the history of innovation. From the early days of radio to today’s ...

Frequency management, which first emerged when advertisers tried to calculate reach and media impact of their traditional TV buys, is tricky even for the most sophisticated marketers. And it’s gotten ...

Thank you for completing the survey. Click the links below to download your 2014 European Radio Frequency Allocations Charts. Charts Include: 3-3000 kHz, 3-30 MHz, 30-3000 MHz, 3-30 GHz and 30-300 ...

which require sophisticated frequency management. The April 2025 blackout revealed stark differences between Western and Eastern Europe. Spain and France’s advanced, renewable-heavy grids are ...

“The opportunity is massive – and it’s here now. Advertisers have powerful tools at their fingertips: smarter frequency control, immersive interactivity, and real-time optimization ...

This metadata includes information like ad type, length and brand, and can be used to track ad placement, frequency caps and payments ... CTS’s primary ad management platform, so it can’t be as easily ...