Zepto has launched Zepto Atom, a paid analytics product for consumer brands.The tool offers live dashboards with minute-level updates, PIN-code level performance maps, and Zepto GPT, an in-house ...

Zepto CEO Aadit Palicha said that the tool will enable brands to gauge deeper insights such as behavioural data, “pincode-by-pincode market share data and brand performance” Atom will boast a ...

Zepto co-founder and CEO Aadit Palicha has accused the chief financial officer of a competing company of orchestrating a smear campaign against his quick commerce platform. In a LinkedIn post on ...

Zepto is set to retire its flagship membership programme Zepto Pass for Zepto Daily, which is under pilot with select users in some pincodes. Akshita Toshniwal 581 Stories Monday April 07, 2025 ...

Quick commerce unicorn Zepto's monthly subscription for its data analytics tool, Atom, will be priced upwards of Rs 30,000 for consumer brands. The quarterly subscription will be priced at Rs ...

Aadit Palicha said that the smear campaign orchestrated by ‘rival CFO’ makes it obvious that they are starting to get nervous about how fast Zepto's EBITDA is improving.

Zepto informed sellers that it had proactively launched ad campaigns for them to help “maximize reach and performance.” However, sellers say the move, which appears to allow Zepto to ...

Happy Monday! Zepto founders are raising funds through structured debt ahead of the company’s IPO. This and more in today’s ETtech Morning Dispatch.

Swiggy Instamart has launched Maxxsaver, a new savings feature designed to compete with Zepto’s Super-Saver, as quick commerce (QC) players increasingly shift focus from top-up purchases to ...

Zepto has appointed Rachit Ranjan as its Chief Public Policy Officer. Rachit will build and lead Zepto’s policy, regulatory, and government affairs vertical to ensure that Zepto’s growth is ...

Commerce Minister Piyush Goyal's scathing remarks on Indian startup ecosystem and its innovation priorities have drawn sharp reaction from the industry, with Zepto CEO Aadit Palicha putting up a ...