Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Reach Kentucky men’s basketball and football reporter Ryan Black at [email protected] and follow him on X at @RyanABlack.

Kamala Harris has teamed up with NBA legend Magic Johnson to create sports-style election advertisements in a campaign ...

KNOXVILLE, Tenn. − In the wake of Alabama football's loss to Vanderbilt two weeks prior, Crimson Tide fans had much to say about new coach Kalen DeBoer's first-year program and how it differs ...

Sunday Night Football averages over 20 million viewers, well above SNL's recent peak of 5.6 million for its season premiere.