. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a warehouse with heavy machinery and assembly lines, but inst ...

Artistic thread-wrapping or weaving in custom designs accents the area of many of the rods just above the handle. Becky uses special loom-like equipment to weave and wrap her rods, or will ...

today announced that customers can now customize their own fishing rod, choosing length, thread colors, custom handles, and more on the new "Build Your Own Fishing Rod" online customizer.