Michelob Ultra will feature Lionel Messi in their Super Bowl LVIII advertisement. Booking a 60-second slot during the NFL event could cost approximately $14m or £11m. Messi's involvement in the ...

It’s game on for Michelob Ultra, which is debuting a jocky new brand equity platform ahead of its Super Bowl ad. “Play for an ...

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

Big Apple beer hounds may have to fork over 13% more for a brew as congestion pricing drives up costs for customers and ...

Fans attending this year’s national championship game will face steep get-in prices, but once they’re inside they’ll have the ...

With three minutes of national advertising time and 45 seconds of regional time, the brewer becomes this year’s largest Super Bowl advertiser for beer, alcohol and consumer packaged goods companies.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Michael LoRé is a soccer and golf journalist based in New York City. Michelob Ultra, an official sponsor of the PGA Tour since 2002, is also doing its part to help grow the sport, which saw 24.8 ...

The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob ...

Yet, Michelob ULTRA says that its new deal with the WSL fits cleanly within its sports sponsorship strategy -- a focus on engaging drinkers who embrace and prioritize an active, balanced lifestyle ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...