One thing we’re trying to do here lately,” Brian Eglinger said, “is do more direct marketing with the cattle.” Eglinger and ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

For the food industry, this means a range of things. From understanding market trends to using marketing intent data, detailing consumer preferences, to comprehending and shaping the competitive ...

Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

With the holiday season in full swing, retailers are already navigating an economic landscape marked by shifting consumer ...

However, Church’s Chicken only began advertising the ‘return of its original recipe’ in marketing materials and advertising .

The creator economy is integral for driving holiday sales as consumers increasingly turn to trusted creators for ...