As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

Incorporating the influence and trust that broadcast radio and podcast hosts bring into an advertising campaign could be an ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Chicago Sports Network announced today it will launch a direct-to-consumer streaming service for viewers to access Bulls, ...

senior vice president of consumer programs and marketing at PDI Technologies. “Our integration with Swiftly enables ...

This strategic acquisition aligns with Bluewater's mission to bring together the very best creative and marketing talent, ...

Heineken Malaysia Bhd is set to benefit from resilient consumer demand, supported by higher minimum wages, robust tourist ...

Connected data combines information from surveys with other data sets, such as demographic information, purchase behaviour, ...

Retailers with fan-favorite food brands see stronger loyalty and higher wallet share, Bain & Company found in a new report.

Launching or redesigning a product in the consumer tech space isn’t a walk in the park—it’s more like navigating a minefield ...

The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

Ultimately, while employers search for ways to lower health plan spending on prescription drugs, they should consider the ...