PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When it comes to make-up, one of the most important products to upgrade regularly is foundation, especially if you have ...

During her time working as a makeup artist at Charlotte Tilbury, Nina discovered one product in particular that had her ...

Celebs like Martha Stewart and Bethenny Frankel rave about L'Oreal's bestselling Lumi Glotion. Does it live up to the hype?

It required squelching layers of moisture, miraculously blurring products and tips from a top drag makeup artist ...

Siena Kelly, The Domino Day star talks all things Black beauty with Cosmopolitan UK. From her wash day routine to her ...

Concealers play a pretty important step in any makeup routine, as they help to form an even base for the rest of your makeup ...

Dior's makeup line, 2025, is truly the epitome of luxury with innovation and functionality. From Addict Lip Glow Oil, whose ...

MUA Lisa Eldridge has launched her first-ever concealer and beauty insiders are saying that it's the hottest makeup launch of 2025 even though ...

The Hada Labo Tokyo Anti-Aging Hydrator is a fragrance-free face moisturizer with myriad benefits, including plumper skin, ...

WHETHER you haven’t had enough sleep, your allergies are acting up, or it’s just genetics, dark and puffy under-eyes can be tough to conceal. Bags under your eyes are caused by ...

One PS editor reviews the EltaMD UV Clear Broad-Spectrum SPF 46 that is dermatologist recommended in both tinted and untinted ...