The Los Angeles 1984 Olympic Games logo somehow embedded as my platonic ideal of design for sport. It evokes nylon track suits, national pride, and the indefatigable power of motion lines.

Kanye West Files New Logo Trademark for Clothing The trademark application reveals a dark blue, rough-edged circle emblem. Fashion Aug 24, 2022 25.7K ...

The circle in the design is not a drum but is instead supposed to be the circle of life. That’s according to the late Ute leader Lacee Harris, who created it.

Jim Steinhaus, whose design firm Resn8 created the new UPN bug, says button-shaped logos are hot because they’re more functional. “It’s very streamlined and very effective,” he says.