The Burger King lawsuit is the latest false-advertising claim targeting fast-food chains.

Even if you’re not flush with cash, it’s still possible to open a successful business. You’ll want to develop a strong idea, ...

Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Discover 5 ChatGPT prompts every student needs to launch a side hustle this summer—get personalized ideas, marketing help, ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.

Distance is used repeatedly in some brands: There's Mileking (Trimax Tire Corp.); Milemax (Armadillo Tire L.L.C.); Milepro ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

As mentioned, Pickens had been with Wieden+Kennedy in Amsterdam before joining Leo and worked on such seminal campaigns as Nike’s ‘Write The Future’ campaign. King, meanwhile, also has a long ...

Cyber Threat Intelligence (CTI), brand protection and other cyber risk initiatives shouldn’t only be utilized by security and cyber teams.