Chicago Mascot Co.'s creative work took center stage in college football's 2024 Pop-Tarts Bowl. Benny the Bull; the Cubs, ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...

There was also a moving tribute to the late Strawberry Pop-Tarts Bowl mascot, which came back as a zombie. The love college football fans have for the Pop-Tarts Bowl is just one example of how ...

Texas football's mascot, Bevo will make his return to the field when the Longhorns take on Ohio State at the Cotton Bowl: ...

It’s hard for us to know which Pop-Tarts Bowl mascot won their fiery introduction, but we’re more than fine giving them a three-way tie. The Pop-Tarts Bowl is officially a college football ...

But it was the Pop-Tarts mascots that truly stole the show ... the strategy was really 'How do we tackle traditional college football rituals and turn them on their heads?'" ...

The biggest question throughout the Pop-Tarts Bowl — apart from whether Cam Ward was playing or if he was injured — was which Pop-Tarts mascot would ... Trophy vote for college football's ...

the Pop-Tarts Bowl captured the attention of the college football world. The story of the game wasn't just the touchdowns or turnovers (though there were plenty of both), but the mascots.