In a space where multiple brands promise delivery in minutes, it’s no longer enough to shout about speed alone. Instead, brands like Swiggy Instamart, Zepto, and Zomato Everyday have embraced ...

But that will never, ever be me. My haircare vibe is the simpler the better, which is why a new brand called The Root Project really intrigued me. As the name suggests, The Root Project puts the ...

Bank Windhoek this week announced the winners of its Brand Song Competition. Described as a first-of-its-kind initiative in Namibia, the competition was launched as part of the bank’s nationwide brand ...

In particular, LG’s "Life's Good" brand promise resonates deeply with me, as it emphasizes creating a better quality of life for all. My journey as a chess player has been one of continuous ...

“Defining those unique brand promises to consumers is vital in an ever-changing distribution and loyalty landscape,” adds Eisen. This year, several Anantara properties in Thailand have made ...

Instead, it means ensuring every communication reinforces your core brand promise. Too many businesses create generic lead magnets that could come from any competitor. The best lead magnets are ...

Like always, we were telling you just the truth. And that’s the SpotboyE brand promise. We reported that the story is derived from a little-read piece, which was narrated by Varun Dhawan himself on ...

Billy McFarland, who was convicted of fraud over the disastrous Fyre Festival in 2017, has announced that a planned follow-up has been cancelled and he is putting the festival’s brand up for sale.