Business branding vs. brand identity. They're not one and the same ... or a camera as an outdoor and sports equipment. 3. Your brand is (in part) your tone of voice How you communicate with your ...

The other variations of the logo can be used where they feel most appropriate, depending on the audience, context and overall design ... you need a sub-brand logo. My center used to use a logo/artwork ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

“We’re deep in the [jersey] design process for next season, which goes hand in glove with our brand identity and what we’re going to do there,” Armstrong said. “We’re all working ...

The new logo – the Dynamic U – continues to play on the ‘U’ of university sport ... FISU’s new branding, FISU President Oleg Matytsin said: “FISU’s new visual identity is reflective ...