In a world where consumers are drawn not just to products but to the stories behind them, branding has evolved into an art ...

Bed design is getting bigger, bolder, and more multifunctional. During NYCxDesign, Parisian design studio Uchronia introduced ...

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Discover how AI tools can help you start a thriving one-person business. Save time, reduce costs, and turn your passion into ...

Years at UC San Diego: Choi has worked at UC San Diego for 11 years, starting at Housing, Dining and Hospitality (HDH) before the department integrated with other units to become RRSS.

Created in collaboration with MassiveMusic, The Clios' new sonic identity aims to encapsulate the awards' heritage in a ...

With a mix of classic orchestration and modern sound production, The Clios' sonic identity reflects a unique narrative that ...

Getty Images / volkankovancisoy Brand recognition is a concept used ... brand recognition than nondescriptive ones, which "contain design elements that are not indicative of the type of product ...