B2B FinTech solutions are reshaping the way companies manage their finances. Financial technology (FinTech) is no longer just ...

Food lovers can participate in a culinary contest that challenges them to craft dishes inspired by global cuisines, bringing a taste of the world to Hyderabad. The event will blend B2B, B2C, and C2C ...

In an exclusive interview with BT, Prakash Gurumoorthy, General Manager for Europe and APAC at VTEX, shared insights on the company's technological capabilities, market strategies, and vision for the ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

The ANA Masters of Marketing Conference 2024 / Credit: Audrey Kemp When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday.

SME IPO: C2C Advanced Systems, a technology firm, has received in-principle approval from the National Stock Exchange (NSE) for its draft red herring prospectus (DRHP) to launch an SME initial ...

So why don’t we continue where we’ve left off and take a look at another aspect of Content Marketing: how to use it effectively for B2B and B2C. Feeling excited already? Then let’s go! At some point, ...

B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than ...

In contrast with B2B marketing, B2C campaigns tend to have shorter sales cycles, requiring a fast and powerful approach to lead generation. B2C lead generation focuses less on establishing long ...