The latest news of Reliance Retail launching their saree brand Avantra, made us ponder on the growing interest in sarees. An attire that almost 8 out of 10 households in India purchase atleast ...

A year back, Reliance Retail launched its flagship store ‘Avantra by Trends’ store in Bengaluru with ambitious plans to expand its saree brand in the south and take it to a Pan India level.

Reliance Retail is all set to make its foray into the ethnic wear and saree space. The Reliance Industries subsidiary is now launching a chain of stores under the brand name Avantra. Tanishq also ...

Avantra by Trends is being positioned as the first pan-India brand that will build presence in Metros, Tier 1, Tier 2 & Tier 3 markets with a plan to launch around 30 stores by the end of the ...