The narrative of Nataraj and Apsara pencils weaves a tapestry that resonates with the heart of every Indian’s childhood. These pencils, with their distinctive red and black stripes, carry within ...

The flimsy plastic body and the snap of the lead ... But I plan to try. Made in India, Apsara’s Absolute pencils are famous for being almost breakproof. They’re what I grab to make broad ...

Apsara, the flagship brand of Hindustan Pencils, announced a new brand identity and packaging design. The transformation is set to redefine Apsara's presence in the market, captivating consumers ...

The mention of the pencil brands Apsara and Nataraj may take many down memory lane and remind them of these writing devices they used as a kid. While Nataraj pencils have a red-black body ...

Mumbai: Apsara, the flagship brand of Hindustan Pencils, has launched its new brand identity and packaging design. This transformation aims to redefine Apsara's market presence with a fresh look ...

has called for a creative pitch for its pencil brands ‘Natraj’ and ‘Apsara’. The company has short-listed six agencies, McCann Erickson, Ambience Publicis, Triton Communications ...

Mumbai: Hindustan Pencils along with their brands Apsara and Nataraj, in the cutthroat stationery industry. With a remarkable 65 year legacy, the brand revels in its relentless groundbreaking ...