Apple has pulled out all the stops to tout shiny new AI tools. Now, the company is facing questions about what it’s promised versus what it’s delivered.

Sam Altman is working with Ive to secure direct user access, showing how distribution is becoming more important than technology in the AI race.

The crisis runs so deep, allegedly, that Apple will introduce no Siri upgrades at WWDC 2025 — and the report claims to have seen internal data that shows Apple “remains years behind its competition.” It paints a picture of weak leadership, conflicting priorities, flawed decision-making, and problematic integration between teams.

Sam Altman, of OpenAI, and Jony Ive, longtime Apple designer, will work together within the ChatGPT-maker to build hardware — but it's unclear what exactly.

Apple may have started late, and hit some speedbumps along the way, but Apple's Senior Vice President of Machine Learning and AI Strategy, John Giannandrea, wants to beat Apple Intelligence into shape before handing over the reins to a successor.