the logo sported coloured stripes, drawing inspiration not only from the era's prevalent hippie culture but also because the ...

the colors of the logo were to indicate that Apple II computers had color screens. In 1998, when the iMac was released, the logo was no longer displayed in its multicolor version. It was the ...

This logo we all know today would never have happened if I listened to everybody.' He explained: 'It's to get people to notice that an Apple computer was not some piece of hard-edged metal that ...