Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.

Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand.

It's official -- free, ad-supported video on demand streaming service Amazon Freevee will be phased out over the coming weeks.

Amazon is getting more free, add-supported programs on its video streaming service, including news, documentaries, and kids content.

The Amazon Freevee branding will be retired in the coming weeks. Users can now access the platform’s free content via Prime Video.

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

Amazon is consolidating its video content and putting it in one place to keep things simple, according to the company.

In an effort to draw more subscribers, many streamers are offering add-on channels — and no one offers more than Amazon Prime.

Amazon is shuttering its free, ad-supported streaming service, Freevee, Deadline reported on Tuesday. The company plans to shut the service down over the coming weeks in countries where it's currently offered, specifically the US, UK, Germany and Austria.

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.

Freevee, the ad-supported streaming service from Amazon, is shutting down as the company consolidates its content under Prime Video.