In a latest development, Isha Ambani-led Reliance Retail’s fashion and lifestyle platform Ajio has entered the quick commerce race, launching same-day and next-day delivery across 26 cities.

The weavers of the renowned Kancheepuram cotton saree and the Rasipuram silk saree have applied for the prestigious Geographical Indication (GI) tag, a certification that recognises the unique ...

AJIO has come up with its latest campaign, ‘The Great Fashion Price Crash’. Marking a first for the brand, this campaign has been created entirely using Generative AI, reinforcing AJIO’s ...

According to retail platform AJIO's statistics, patchwork jackets are on the rise ... Whether in rich hues or classic neutrals, velvet is your go-to for sarees, lehengas, and dupattas. Ideal for ...

and exclusively available on AJIO. Aligning with Shetty’s comfort-first perspective and experimental inclinations, this tasteful ensemble is a cocktail of polarities; fusinga classic white shirt with ...

Flaunt your desi-ness in a cotton saree that comes with tread work. • Don’t worry; these are not heavy party wear sarees, but are a perfect choice of attire for the office. • It will be a ...

Bangalore: Mysore Saree Udyog, the renowned heritage ethnic wear brand known for its exquisite craftsmanship, unveils its captivating new collection of Scented Sarees. This innovative range ...

Launched under AJIO’s House of Ethnics, this collection inspired by Heeramandi: The Diamond Bazaar has 250+ styles. If you’ve been looking forward to watching the much-talked about Heeramandi, ...

Saree wearing is an intricate and colourful display of Bangladesh’s robust culture. Bangladesh has always been the producer of the world's most valued fabrics. If we look into the intricate tapestry ...

From sarees, lehengas, and quirky outfits to accessories ... Recommended Read: Isha Ambani Gives 'Girl Next Door' Vibes In High-Waist Denims With White Tee At Her Ajio Luxe Visit In July 2023, Radhika ...