In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...
Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...
Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...
With 92% of UAE entrepreneurs ready to embrace AI, GoDaddy Airo delivers the solutions they need to stay ahead ...
As the new year gets started, small businesses owners are gearing up for the year to come. To help businesses get started ...
The initiative underscores the growing significance of AI in reshaping the marketing landscape, enabling brands to leverage ...
Newgen Software, a global provider of AI-enabled digital transformation platform, has been recognized as a ‘Leader’ in two IDC MarketScape reports – IDC MarketScape: Worldwide Intelligent Customer ...
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...
The VP of international marketing is responsible for championing the next generation of creative tools. But, as he ...
To truly leverage AI in 2025, companies must harness it in these key areas: automation for efficiency (better cash flow), AI ...
The nation’s business landscape in 2024 was highly challenging and volatile, as economic headwinds such as high inflation and currency fluctuations tested resilience of many brands.
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