Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there ...

The revamp of the ads platform comes at a logical time for the company. Between 2017 and 2018, their user based increased from 200m to 300m users, signaling more eyeballs and therefore more ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...

The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more. Reddit Ads Manager has been updated to simplify the process ...

PrimeAudience Scope3 More Streamlined Programmatic Buying For Agencies Google Ad Manager already has a streamlined user interface for agencies to report and analyze campaigns across different DSPs.

An ads manager is responsible for creating ad strategies, managing client accounts, analyzing performance metrics, and communicating with clients. In this role, you'll devise tactics that align ...