Adidas signs 16-year-old basketball sensation Kaleena Smith, marking a milestone for women’s sports under Candace Parker’s ...

Gigi Hadid showcased one of the hottest sneakers of the moment during a Maybelline shoot in New York City on Wednesday.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Cue Mariah Carey's voice in your head. It's tiiiime! Holiday shopping season is officially upon Us and we couldn't be more ...

The Adidas Originals x CLOT collection brings together CLOT's iconic streetwear esthetics and Adidas’s classic design code in a new partnership.

Leeds believe the partnership will transform the club’s online shop, providing fans with a ‘world-class online shopping ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...