Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Yale SOM’s Tristan Botelho and his co-authors found that the ubiquitous five-star rating system could subtly propagate ...

For a generation plagued by short attention spans and hyper-awareness, Vogue Business and Snapchat investigate what ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

Here's a calendar with key dates for the NFL over the next few months, including the Combine, Draft and free agency.

The Telangana government's decision to allow Muslim employees to leave office by 4 pm to offer necessary prayers during the ...

From Nestlé’s CEO talking about the importance of addressing issues in the “right order” to Beats’ CMO underlining the need ...

A 32-year-old Cicero woman was at the altar when her home exploded and burst into flames late Saturday afternoon.

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...