Around 80,000 mothers with children 0 to 2 years old are expected to benefit from the First 1,000 Days of Life (F1KD) conditional cash grant under the Pantawid Pamilyang Pilipino Program (4Ps), the ...

In a press release from DSWD-7, Christine Bantiwel, a 4Ps beneficiary from Barangay Catarman, Liloan, shared that the roadshow empowered her and other voters to be more vigilant during the ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Sharing these genuine user experiences can help build trust, foster community and add authenticity to your brand’s messaging.

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers and is valued at about $3 billion.

Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step ...

A man who survived being shoved onto subway tracks ahead of an oncoming train said that in spite of the physical and psychological trauma, he eventually plans to make his way back ...