TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

When it comes to media and technology, CNBC reporter Julia Boorstin has emerged as a key voice to the general public. On ...

At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

Comcast announced Universal Ads, a platform uniting major media companies to streamline premium video advertising ... Read ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising ...