Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

For advertising and brand management professionals, Q4 to early Q1 is a hectic time often focused on developing Super Bowl ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising ...

Comcast announced Universal Ads, a platform uniting major media companies to streamline premium video advertising ... Read ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...